
Moving diesel-parts dealers online with Logo Tiger: supplier stock alongside own stock, deposit-aware pricing and rep-assisted ordering
- Industry
- Diesel fuel-injection and remanufactured engine parts
- Headquarters
- Turkey (Bursa)
- Customers
- Parts dealers, diesel workshops and fleet operators in Turkey; export distributors in the Middle East and Balkans
- Scale
- ~260 staff, ~210,000 SKUs, ~1,100 active dealer accounts, 30+ dealer price groups
- ERP
- Logo Tiger
- Shelfi modules
- Dealer portalSupplier procurementAdvanced PricingQuotationBulk OrderSaved CartCampaign
Starting point
Kemerdere supplies injectors, pumps, nozzles and repair kits, alongside remanufactured units. A large share of remanufactured sales includes a deposit for the old part, which the dealer gets back when the core is returned. Each dealer belongs to a price group, and many have negotiated exceptions.
An earlier web catalogue showed part numbers but no reliable price or stock, so dealers kept ordering by phone and WhatsApp. Customer-service staff entered those orders into Logo Tiger by hand, and wrong cross-references and missed deposits created a steady stream of returns and corrections. Field sales reps visiting workshops had no easy way to check stock or place an order on site.
A lot of demand was also lost when a part was not in Kemerdere’s own warehouse, even though a regular supplier had it.
Why Shelfi
Kemerdere needed a portal built around Logo Tiger rather than a separate shop that would drift out of sync. Shelfi reads cari hesap (current-account) data, price groups and stock straight from Logo and writes approved orders back. It was also important that the same platform could pull in supplier catalogues through Shelfi’s procurement module, so supplier-held parts could be offered and ordered from the same place.
What was built
- Prices, stock and credit from Logo Tiger. Dealers see their own price group, warehouse stock and cari hesap balance, statements and credit limit when they log in. If a dealer’s credit is blocked in Logo, the portal shows it.
- Deposits on remanufactured parts. The deposit set in Logo appears as a separate line next to the part, so dealers know what they pay now and what comes back when the core is returned.
- Own and supplier stock together. Through Shelfi’s supplier module, main suppliers keep their own catalogues and stock levels. Dealers see Kemerdere stock and supplier-held stock in one search, with the expected lead time for each.
- Field reps order with the dealer. Reps log into the portal on their tablet at the workshop and either guide the dealer through an order or build the cart for them. Sales management can watch active carts and add an approved promotion while a dealer is still shopping.
- Fast reorders. Saved carts and bulk ordering by part number let busy workshops send their regular orders in minutes.
“Our dealers used to call three times for one order: to ask the price, to check stock and to confirm the deposit. Now everything comes from Logo, it is right there on the screen, and the rep can finish the order before leaving the workshop.”
See it with your ERP and your products
We’ll show the same flow running with your ERP in a short demo.



