Terms of Service
Last updated: November 4, 2026
These Terms of Service (“Terms”) govern your use of the Shelfi website, the Shelfi e-commerce platform and Shelfi's app integrated with Meta (Facebook, WhatsApp) (together, the “Service”). By signing up for or using the Service, you agree to these Terms. Paid subscriptions are additionally governed by the Distance Sales Agreement and the Cancellation & Refund Policy.
1. Service Provider
The Service is provided by Gurus Bilişim Reklam ve Tanıtım Hizmetleri Tic. Ltd. Şti. (“Shelfi”, “we”, “us”). Address: Caferağa Mh. Doktor Esat Işık Cd. Şifa Sk. Akgün Ap. No:12/1 Moda Kadıköy İstanbul Türkiye. Contact: our contact form.
2. Description of the Service
Shelfi is a SaaS platform that allows store owners (“Customer”) to build and operate their own e-commerce sites, manage products, orders and customer relationships, and connect third-party services such as WhatsApp to their stores. The scope of the Service depends on the selected subscription plan.
3. Account and Security
You agree to provide accurate and up-to-date information when creating an account. You are responsible for keeping your sign-in details confidential and for all activity under your account. If you become aware of any unauthorised use of your account, you must notify us immediately at our contact form.
4. Acceptable Use
When using the Service, you agree not to:
- Publish products or content that are illegal, counterfeit, misleading or that infringe the rights of third parties, • Send unsolicited bulk messages (spam) or marketing messages without the recipients' consent, • Attempt to breach the security of the Service, access other users' data or overload the systems, • Reverse engineer, copy or resell the Service.
5. Customer Responsibilities
You are responsible for the content you publish in your store, the products you sell and your relationship with your own customers. You are the data controller for your customers' personal data; it is your obligation to collect such data in compliance with the KVKK and other applicable laws, provide the required privacy notices and obtain consent where necessary. Shelfi processes such data only on your behalf and to provide the Service.
6. WhatsApp and Other Third-Party Integrations
The WhatsApp integration is set up through Meta's Embedded Signup flow using the Customer's own Meta business account and WhatsApp Business account. By using this integration, the Customer agrees to comply with the WhatsApp Business Terms of Service, the WhatsApp Business Messaging Policy and the WhatsApp Commerce Policy. In particular, the Customer is responsible for obtaining the required consent (opt-in) before messaging its customers on WhatsApp.
Fees charged by Meta for WhatsApp messaging are billed directly by Meta to the payment method on the Customer's own Meta account and are not included in the Shelfi subscription fee. Outages, changes or account restrictions imposed by Meta or other third-party services are beyond Shelfi's control.
7. Fees
Subscription fees are listed on the Pricing page. Payment, automatic renewal, cancellation and refund terms are set out in the Distance Sales Agreement and the Cancellation & Refund Policy.
8. Intellectual Property
All rights in the Shelfi platform, software, design and brand belong to Shelfi or its licensors. You retain the rights to the content you upload to your store; you grant Shelfi a limited licence to host, process and display that content solely to provide the Service.
9. Availability and Changes to the Service
We make reasonable efforts to provide the Service without interruption or errors; however, brief outages may occur due to maintenance, updates or reasons beyond our control. We reserve the right to improve and change the features of the Service.
10. Limitation of Liability
To the extent permitted by applicable law, Shelfi is not liable for indirect damages, loss of profit or data, or damages arising from third-party services. Shelfi's total liability under these Terms is limited to the subscription fees paid by the Customer to Shelfi in the 12 months preceding the event giving rise to the claim. Mandatory consumer protection provisions remain unaffected.
11. Suspension and Termination
In the event of a breach of these Terms, a breach of Meta policies or unlawful use, Shelfi may suspend or terminate the account and related integrations. The Customer may cancel their subscription at any time and may follow the steps on the User Data Deletion page to have their data deleted.
12. Governing Law and Jurisdiction
These Terms are governed by the laws of the Republic of Türkiye. The Courts and Enforcement Offices of Istanbul Anatolia shall have jurisdiction over any disputes. For users acting as consumers, mandatory provisions regarding Consumer Arbitration Committees and Consumer Courts remain unaffected.
13. Changes
We may update these Terms. The current version is published on this page and takes effect from its publication date; we will also notify you of significant changes via your registered email address.
14. Contact
If you have any questions, you can reach us at our contact form or through our Contact page.